
Plan international mass Construction
So, I'll show you a lot good campaigns. Shall we enjoy with me this one? The Background music seems to be composed a music for this commercial. Watch Youtube videos in full screen on Browser. Click
Leo Burnett London celebrates the power of girls in a striking new television and cinema campaign for the development charity Plan International.
The ad, called 'Mass Construction', shows a girl falling through the sky like a missile. She accelerates towards the earth, set to land on an underdeveloped African township, but her impact creates a positive impact on the environment, constructing houses, schools and hospitals, rather than destroying it. The tagline for the ad is 'because I'm a girl', recognising that girls are the key to solving world poverty.
Saturday, September 01, 2012
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Labels:
Plan International,
Public interest
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